After much chagrin going through countless presentations and business plans, Mr. Misra, founder of Xuture LLC created XC Slides to help entrepreneurs. Each letter in XUTURE CAPITAL stands for a particular piece of information we look for. Here are the 13 most pertinent pieces of information investors typically look for:
| Xplain |
X-plain Xecutive Summary. In other words, eXplain your company's business in less than 50 words. Language should be Plain without any tech-jargons. |
| USP |
Explain your product's Unique Selling Proposition. The unique product benefit that the competition cannot claim over you. |
| TAM/SAM/SOM |
Explain the TAM (Total Available Market) for your product or idea. Also, list your SAM (Served Available Market) and SOM (Share of Market). Read our quick marketing primer here. |
| UnCarved |
If your idea or product is not unique, explain if it is Underused or UnCarved, with options for a CarveOut. (Definitions available in our marketing primer here.) |
| Research |
Explain the Research that went behind your idea. How can you Reach the maximum number of people with product Recognition? |
| Expansion |
Explain your company's plans for Expansion. How can you Exploit other areas staying true to your company mission statement? |
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| Competition/Contagious |
List your competitors. Or explain why you don't have any competition, especially if you are breaking ground. Also explain if your product or idea is Contagious, Catchy or Captivating? Can it go viral? |
| Added Value |
Describe the real or perceived; tangible or intangible Added Value behind your product or idea. |
| Prospect |
Describe your Prospect - a customer (person, organization, buyer) before the sale is made. Who is your Target audience? Who can benefit from your product or idea? |
| Income & Expenses |
Income & Expenses. Give a quick breakdown of your projected Income & Expenses. Leave complex Profit and Loss Projections, Projected Cash Flow and Break-Even Analysis for your business plan. Stress more on Expenses. We want to see where the funding will go. |
| TFR |
Total Funding Request - What is the total amount of funding you are requesting? |
| Accvantage |
This is a term coined by Mr. Misra and combines the words "Account" & "Advantage." First describe your Advantage. The aspect of a product or service that makes it better than another, especially the one in-situ or that of a competitor. Then describe your average Account size with pricing. |
| Leadership |
Describe your Leadership: Founder(s) & Management Team |
Straight. Simple. Painless. Follow the rules above and you will be well on your way to becoming a super presenter, and quite possibly get funded.
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